Who Are These 16,190 People And Why Are They Coming To Securika Moscow?

Securika Moscow's audience isn't just "mass visitors." They're industry experts who come to the exhibition with specific projects, budgets, and clear objectives. They compare solutions, select suppliers, negotiate, and return the following year, bringing their colleagues with them.

If you're planning to participate in an exhibition as an exhibitor, it's important not just to "know that specialists will come," but to understand who exactly they are, what industries they come from, what their needs are, and what sales opportunities they offer.

Following Securika Moscow 2026, we compiled a detailed profile of the exhibition's audience. Below are key figures and facts that illustrate the audiences that Securika Moscow participants serve.

Audience scale and geography

Following the results of Securika Moscow 2026, the exhibition was visited by:

• 16,190 unique specialists ;
• representing 11,929 companies (11,470 in 2025) ;
• Taking into account repeat visits and cross-visitors - 19,880 visits in 3 days.

Audience geography:

• 84 regions of Russia (+2 compared to 2025) ;
• 22 countries , including all EAEU states;
• At the same time, the growth of the geography and the quality of the audience are one of the stable trends of the exhibition.

For exhibitors, this means a stand at Securika Moscow provides direct access to a professional audience from across the country and neighboring countries.

Audience Profile: Who Comes to Securika Moscow?

An analysis of Securika Moscow 2026 attendees shows that the core audience is made up of companies directly involved in the security market.

Distribution of visitors by professional field:

• 30% (4,848 specialists) - security system installation services
• 27% (4,388) are end customers of security systems
• 19% (3,066) - activities related to the production and provision of fire protection services
• 13% (2,153) - wholesale and retail trade in security products
• 6% (960) - information security services
• 5% (775) - security activities

Together, this represents 100% of the audience whose work is directly related to the design, delivery, integration, operation or application of security systems.

What visitors come to Securika Moscow to do

Following Securika Moscow 2026, visitors noted that they were able to:

• 85% - to see new products and services;
• 83% - communicate with experts and receive advice;
• 90% - meet with current suppliers and business partners;
• 63% - find new suppliers and business partners.

These figures confirm that the exhibition is not just a platform for visitors to view, but a venue for comprehensive business work - from learning about new products to negotiating and testing their own participation opportunities.

Product interests of the audience

An analysis of the product interests of visitors to Securika Moscow 2026 reveals which segments of the exhibition are the audience's primary focus:

• video surveillance systems - 69% (11,125 specialists)
• access control systems (ACS) — 64% (10,357)
• alarms and notifications - 54% (8,722)
• integrated security systems and automation - 51% (8,257)
• fire safety - 50% (8,006)
• perimeter security systems - 42% (6,824)
• cables and power supplies - 34% (5,566)
• information security / information security — 27% (4,391)
• UAVs and drone technologies — 22% (3,539)
• secure storage systems - 16% (2,657)
• labor protection, personal protective equipment - 12% (1,909)

This data allows exhibitors to develop a stand presentation strategy in advance and logically focus key solutions on the product areas that are of interest to the market.

Audience Portrait: What It Means for the Participant

For exhibiting companies at Securika Moscow, the audience profile provides the most important information:

• the audience is professional and interested;
• visitors come with specific tasks and budgets;
• The exhibition's guests include end customers from various industries, and not just the security market;
• the majority of visitors take part in choosing solutions and making purchasing decisions;
• A high proportion of the audience gets acquainted with new products and views the exhibition as a source of new suppliers.

This is why Securika Moscow 2026 confirmed the exhibition's high business effectiveness:

• 77% of participants held meetings and made sales to current clients;
• 70% of participants found new clients;
• 53% launched a new product or service.

Ready to engage with the Securika Moscow 2027 audience? They're your market right now.

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