Securika Moscow Visitors Profile

Study the business profile of exhibition visitors and book a stand at the upcoming event.

Every spring, the Securika Moscow exhibition becomes the main meeting place for security industry specialists. Russian and foreign manufacturers of equipment and technologies that participate in the exhibition negotiate with buyers, conclude new contracts, expand the geography of their sales and find clients among the visitors of the exhibition. But who exactly visits Securika Moscow?

In 2024, the largest International Exhibition of Technical Security Equipment and Equipment for Security and Fire Protection in Russia in terms of the number of participants and visitors was visited by 20,379 specialists from 22 countries and 81 regions of Russia.

According to the report, 94% of target visitors came to the exhibition looking for new services and equipment, and 72% of exhibitors found new clients among them after the exhibition.

Security industry professionals from around the world

One of the main advantages of Securika Moscow is the wide geographic reach of visitors.

64% of visitors came from Moscow and the Moscow region, 33% represented Russian regions, and 3% were foreign guests.

Specialists with high buyer potential

Securika Moscow is visited by representatives of the following companies:

// For the provision of services for the installation of security systems ( 31% );
// End customers ( 26% );
// Wholesale and retail trade of goods to ensure security ( 17% );
// The activities of which are related to the production and provision of services to ensure // fire protection ( 15% );
// Security activities ( 5% );
// Providing information security services ( 4% ).

All of them hold different positions in their companies. The exhibition is attended by company managers ( 21% ), department/group managers ( 11% ), deputy company managers ( 30% ), and individual entrepreneurs ( 2% ).

Visitors to Securika Moscow are interested in the following product categories:

Quality target audience

47% of Securika Moscow guests are new unique visitors who arrived for the first time. It is also important to note that the exhibition was visited by representatives of all countries that are part of the EAEU : visitors from Armenia, Belarus, Kazakhstan, and the Kyrgyz Republic.

38% of exhibition visitors have a purchasing budget of 20 million or more than 50 million rubles , and 93% influence decisions on purchasing for their companies following the exhibition.

Also among the visitors of the Securika Moscow exhibition were more than 3000 end customers, representing the largest companies, such as:

The 30th International Exhibition of Technical Security Equipment and Security and Fire Protection Equipment Securika Moscow will be held from 23 to 25 April 2025 at the Crocus Expo IEC.