Applications Are Now Open for the Best Innovative Product Competition!

Applications for participation in the annual competition held by ITE as part of the Securika Moscow exhibition are accepted from November 18, 2024 to March 24, 2025.

The competition is aimed at identifying and promoting the implementation of the latest developments, is designed to identify advanced achievements in the security industry, and also to note the qualitative improvements of products existing on the market. Each year, the commission reviews about 40 applications.

A comprehensive assessment of innovative developments is carried out by an expert jury. The competition committee includes specialists from the Ministry of Internal Affairs, the Ministry of Emergency Situations, the All-Russian Academy of Scientific Research, and professional associations, who have extensive scientific and practical experience in the field of creation, implementation and certification of security equipment.

Among the main criteria for evaluating developments:

// uniqueness and novelty (availability of analogues on the international/Russian market, differences from competitors);

// filling free niches in the Russian market, meeting market needs;

// efficiency and practical usefulness for consumers;

// production status (single, serial), place of production;

// high quality (improved characteristics compared to analogues and/or the original version (for improved products);

// influence on the development of the industry.

The competition regulations provide for several stages:

// From March 26 to April 9, 2025, online voting by the Internet community will be launched on the exhibition website;

// On April 10, 2025, participants will present their developments to experts in a hybrid format (online and offline);

// The award ceremony for the winners will take place on April 24 as part of the Securika Moscow exhibition.

It is worth noting separately that when determining the winners, the final scores given by the jury and the scores scored by the contestants during the online voting will be taken into account. The significance (weight) of the jury members' assessment is 70%, the significance (weight) of the assessment based on the results of the online voting on the competition website is 30%.

Participation in the competition provides companies with a number of advantages:

// recognition of the product in the industry thanks to the assessment of a professional jury, which increases trust in the brand and helps the consumer make a choice in favor of a particular product;

// expert assessment as an audit to identify the strengths and weaknesses of the development, which in turn will help to improve or adapt it;

// positioning the product as innovative to the target audience, allowing you to speak to the consumer from the position of an expert and argue the company's pricing policy.

A large-scale advertising and PR campaign is provided for the competition participants, which increases the citation of information about the product in the media and helps expand the customer base.