5 Reasons Why It Is Useful For You To Become A Participant Of Securika Moscow 2025

New clients and business partners, market trend analysis, business geographic expansion – these and other opportunities are provided by the Securika Moscow exhibition.

The past year was unpredictable for the domestic security systems market, and its results completely defied forecasts. Despite expectations of a probable decline due to the departure of a number of serious players, it demonstrated confident growth, including in new segments.

Thus, the growing security systems market in Russia opens up broad prospects for its participants. It is important for industry representatives to scale up, find new business partners and tell about their offers to the widest possible target audience. This is relevant for both new companies and market leaders.

The Securika Moscow exhibition remains the platform for implementing these and other tasks year after year . This is the largest exhibition of technical security equipment and equipment for ensuring security and fire protection in Russia.

How Participation in Securika Moscow Benefits Business: Five Opportunities for Growth

// Find new clients.

The Securika Moscow 2024 exhibition was visited by 20,379 specialists. It is worth noting that the exhibition visitors are a high-quality target audience: 72% of participants found new clients and partners for business development among the event guests.

// Increase sales volumes.

The exhibition format allows for a visual presentation of equipment, and personal contact with potential clients increases the conversion to a deal. According to a survey of visitors, 93% influence decisions on purchasing products presented at the exhibition, and 38% are ready to spend from 20 million to more than 50 million rubles to purchase equipment during the exhibition.

// Expand the geography of supplies.

Specialists arrived at the exhibition from 81 regions of Russia and 22 countries of the world. Such diverse geography will allow to increase the sales market, as well as to organize distribution channels for products to new markets.

// Study the offers of competitors.

More than 310 Russian and international companies from 8 countries took part in Securika Moscow 2024. In addition, the exhibition was attended by representatives of manufacturers from Belarus, Kazakhstan, China, Korea, Turkey and Taiwan.

// Become fully immersed in the industry.

In just a few days, your company will be able not only to solve the planned business tasks, but also to learn about the current industry trends from market experts as part of the business program events. In 2024, Securika Moscow hosted 17 events, at which 127 speakers spoke to an audience of almost 2,500 listeners.